Marketing

Each Cafaro mall has an on-site marketing professional to oversee publicity, promotional events and to act as a representative to the public. Our mall managers and marketing staff are active members of the communities they serve. They create marketing programs that resonate in the community, and establish relationships that extend far beyond customers and vendors. Using our extensive research capabilities and substantial customer database, we create high-quality television, radio and print advertising, website design and signage to drive tenant sales.

A Cafaro mall is more than just an advertising medium, it’s an opportunity to create an extended family that includes shoppers, merchants and corporate partners. Through our Corporate Sponsorship program, businesses are able to promote their good names while underwriting amenities like children’s play areas and relaxation stations. The same program facilitates the efforts of non-profit groups like the Muscular Dystrophy Association and Make-A-Wish Foundation. The result is higher profile in the community, higher sales for our tenants, and the ability to do good while doing well.